Apollo | Find and close your next deal

Get apollo.io Deal
Platform Deals
apollo.io logo
Get Deal
Inside This Article:

How apollo.io Can Help

apollo.io features

How to Use Apollo.io

Apollo.io Pricing

Apollo.io Free plan

Apollo.io basic Plan

Apollo.io Professional Plan

Apollo.io Organization Plan

Apollo.io Deal Management

Apollo.io Inbound Optimization

Apollo.io Workflow Engine

Apollo.io analytics

apollo.io Alternatives

Apollo.io is it Worth it?

Frequently Asked Questions

Enhance your sales and marketing processes with Apollo.io. Streamline prospecting, personalize outreach, and close deals efficiently.

Apollo.io is a leading platform for sales intelligence and engagement, helping businesses streamline their prospecting and outreach processes. It offers a vast database of verified business contacts, powerful search and filtering tools, and automation features for email outreach and follow-ups. Designed to enhance sales performance, Apollo.io empowers teams to identify leads, personalize outreach, and close deals efficiently.

How Apollo.io Can Help Your Business

Apollo.io can revolutionize your business by enhancing your sales and marketing processes. With its robust database of over 250 million verified business contacts, Apollo.io enables you to identify and target the right prospects with precision. Its advanced filtering tools allow for personalized outreach, while automated workflows save time and increase efficiency. By integrating seamlessly with CRM systems and providing actionable insights, Apollo.io empowers your team to engage leads more effectively, track their progress, and close deals faster. Whether you’re looking to grow your customer base or optimize your sales pipeline, Apollo.io is a powerful ally for achieving your business goals.

how apollo.io can help your business

apollo.io features

Apollo.io is a robust sales intelligence and engagement platform that provides several features designed to help businesses optimize their sales and marketing efforts:

  1. Extensive B2B Database
    • Access to over 250 million verified contacts and 60 million companies, enabling users to find and connect with potential customers effectively.
  2. Advanced Search & Filters
    • Utilize precise filters and an intuitive search interface to target ideal prospects based on criteria such as job titles, industries, geographies, and more.
  3. Sequences for Multi-Channel Outreach
    • Automate your sales outreach with customizable multi-step sequences, integrating emails, phone calls, LinkedIn tasks, and other touchpoints for personalized and efficient engagement.
  4. Email Tracking and Analytics
    • Gain insights into outreach performance with features like email tracking, A/B testing, and real-time notifications for opens, clicks, and replies.
  5. CRM and API Integration
    • Seamlessly integrate with popular CRM systems like Salesforce and HubSpot, ensuring accurate and synchronized data across platforms.
  6. Data Enrichment
    • Enhance your lead data with Apollo’s enrichment features, automatically updating and validating information to maintain accuracy in your databases.
  7. Chrome Extension
    • Prospect directly on platforms like LinkedIn, Gmail, and company websites using the Apollo Chrome extension, simplifying the process of finding and connecting with potential leads.
  8. Job Change Alerts
    • Stay updated on your prospects’ career movements and adapt your outreach strategies accordingly.

Apollo.io combines these tools in an all-in-one platform to save time, improve targeting, and drive better sales results.

apollo.io features

How to Use Apollo.io

 

Using Apollo.io is simple and straightforward. Here’s how you can get started:

    1. Create an Account

      • Sign up on Apollo.io with your email address or log in if you already have an account. Choose a plan that suits your business needs, or start with the free version.

    2. Set Up Your Profile

      • Configure your preferences and integrate Apollo.io with your CRM (like Salesforce or HubSpot) or email tools to synchronize your workflows.

    3. Explore the Database

      • Use the extensive database to search for contacts and companies. Utilize the advanced filters to narrow down prospects by criteria like location, job title, industry, company size, and more.

    4. Build Target Lists

      • Save your search results into lists for specific campaigns. You can also create personas to match your ideal customer profile.

    5. Leverage Sequences

      • Design automated outreach campaigns using Sequences, which can include emails, calls, LinkedIn messages, and tasks. Customize templates for personalization and set up automated follow-ups based on recipient behavior.

    6. Prospect with the Chrome Extension

      • Install the Apollo Chrome Extension to prospect directly on platforms like LinkedIn or company websites. This tool allows you to extract contact details and insights while browsing.

    7. Track Outreach Performance

      • Monitor your email campaigns with tracking tools to see opens, clicks, and replies. Use A/B testing to refine your messaging and improve response rates.

    8. Enrich Data

      • Use Apollo.io’s data enrichment tools to update and validate your existing contact and company information, ensuring accuracy.

    9. Analyze Insights

      • Review detailed analytics and insights provided by Apollo.io to assess the effectiveness of your outreach efforts and refine your strategies.

    10. Stay Updated

    • Enable job change alerts to track movements in your prospects’ careers, ensuring timely and relevant outreach.

    Apollo.io’s intuitive interface and robust features make it a powerful tool for managing leads, automating outreach, and driving sales success.

     
Try it out now!

Apollo.io Pricing

 

Apollo.io offers flexible pricing plans to accommodate the needs of businesses of all sizes. Below is a detailed breakdown of Apollo.io’s pricing plans:

Free – $0 per month
  • Unlimited Email Credits (10,000/month per account)
  • 5 Mobile Credits / month
  • 10 Export Credits / month
  • Sequence Automation (2 Active Sequences)
  • Basic Filters
  • Buying Intent (1 Intent Topic Limit)
  • AI-Assisted Email Writing (5k words monthly limit)
  • Send up to 250 Emails/day
  • Chrome Extension
  • Deals, Task Manager, and Limited API Access
  • Advanced Salesforce & HubSpot Integration (Bi-Directional)
  • Custom Stages and Workflows (2 Workflows Limit)
  • Track Website Visitors (up to 10 new visitors daily)
  • Conversations (150 minutes recording limit)

 

Basic – $59 per user, per month (Billed Monthly)

Includes everything in the Free plan, plus:

  • 75 Mobile Credits / month
  • 1000 Export Credits / month
  • Select 10,000 Records at a Time
  • Buying Intent (6 Intent Topics Limit) & Intent Filters
  • Job Changes
  • Outreach & SalesLoft Integration
  • Advanced Filters
  • Email Open & Click Tracking
  • Data Enrichment
  • Integration with All Email Providers
  • Power-up runs (500 per seat/month)

 

Professional – $99 per user, per month (Billed Monthly)

Includes everything in the Basic plan, plus:

  • 100 Mobile Credits / month
  • 2000 Export Credits / month
  • No Sequence Limit
  • Uncapped Sending Limits with SendGrid
  • Advanced Reports & Dashboards (Pre-Built)
  • Email Reply & Meeting Tracking
  • AI-Assisted Email Writing (300k words monthly limit)
  • Dialer and Call Recordings
  • Conversations (4000 minutes recording limit)
  • Track Website Visitors (up to 250 new visitors daily)
  • Workflows (500 Workflows Limit)
  • Multi-Factor Authentication

 

Organization – $149 per user, per month (Minimum 3 Users, Annual Billing Only)

Includes everything in the Professional plan, plus:

  • 200 Mobile Credits / month
  • 4000 Export Credits / month
  • Buying Intent (12 Intent Topics Limit) & Intent Filters
  • AI-Assisted Email Writing (1M words monthly limit)
  • Call Transcriptions, International Dialing & Local Presence
  • Customizable Reports
  • Permission Profiles
  • Single Sign-On (SSO) and Advanced Security Configurations
  • Advanced API Access
  • Conversations (8000 minutes recording limit)
  • Track Website Visitors (up to 500 new visitors daily)
  • Billing and Seat Manager Profiles

 

These pricing plans provide scalable solutions to help businesses improve their sales prospecting, outreach, and engagement strategies, ensuring there’s an option for every stage of growth and operational need.

apollo.io pricing

Apollo.io Free Plan

 

The Free Plan is ideal for businesses just beginning their sales journey and looking for foundational tools without a financial commitment. This plan provides essential features to kickstart prospecting and outreach efforts.

Key Features of the Free Plan:

  • Unlimited Email Credits: Send up to 10,000 emails per month per account.
  • Contact Credits: Includes 5 Mobile Credits and 10 Export Credits per month.
  • Automation Tools: Access Sequence Automation with 2 active sequences.
  • Basic Filters: Find and connect with potential leads using foundational search tools.
  • AI-Assisted Email Writing: Create professional emails with 5,000 words of AI writing assistance monthly.
  • Visitor Tracking: Monitor up to 10 new website visitors daily.
  • Integrations: Supports basic integrations with Salesforce, HubSpot, and more.
  • Conversations: Record up to 150 minutes of calls.

 

The Free Plan is perfect for individuals or small teams wanting to explore Apollo.io’s capabilities without incurring costs.

Go Free Plan!

Apollo.io basic Plan

 

The Basic Plan is designed for small to mid-sized businesses seeking enhanced tools for prospecting and outreach.

Key Features of the Basic Plan:

  • Expanded Credits: Includes 75 Mobile Credits and 1,000 Export Credits monthly.
  • Record Selection: Select up to 10,000 records at a time.
  • Advanced Filters: Target your audience with more precise search options.
  • Buying Intent: Access up to 6 intent topics with filters to prioritize high-value leads.
  • Integration & Tracking: Monitor email opens and clicks, and integrate seamlessly with tools like Outreach and SalesLoft.
  • Power-ups: Includes 500 power-up runs per seat monthly.

 

The Basic Plan is suited for growing businesses that need deeper insights and enhanced outreach capabilities.

Go basic Plan!

Apollo.io Professional Plan

 

The Professional Plan caters to advanced teams looking for unlimited outreach and comprehensive engagement features.

Key Features of the Professional Plan:

  • Higher Credits: Includes 100 Mobile Credits and 2,000 Export Credits monthly.
  • Unlimited Sequences: Run an unrestricted number of automated outreach campaigns.
  • Email Optimization: Track email replies, schedule meetings, and benefit from 300k words of AI-Assisted Email Writing.
  • Reports & Dashboards: Gain insights with advanced pre-built reports.
  • Expanded Call Capabilities: Record up to 4,000 minutes of conversations and use the integrated dialer for seamless communication.
  • Visitor Tracking: Track up to 250 website visitors daily.

 

The Professional Plan is ideal for businesses aiming to scale their operations with more robust tools and analytics.

Go Professional Plan!

Apollo.io Organization Plan

 

The Organization Plan is tailored for large teams or enterprises requiring advanced security, detailed analytics, and extensive customization options.

Key Features of the Organization Plan:

  • Comprehensive Credits: Includes 200 Mobile Credits and 4,000 Export Credits monthly.
  • Advanced Intent Features: Access up to 12 intent topics with detailed filters.
  • Enhanced AI Tools: Utilize up to 1M words of AI-Assisted Email Writing monthly.
  • Call Management: Includes call transcriptions, international dialing, and local presence capabilities.
  • Security & Permissions: Features multi-factor authentication, permission profiles, and Single Sign-On (SSO).
  • Custom Reports & APIs: Create detailed custom reports and access advanced API configurations.
  • Visitor Tracking: Monitor up to 500 new visitors daily.

 

The Organization Plan is perfect for enterprises needing robust tools for large-scale operations, advanced customization, and security.

Go Organization Plan!

Apollo.io Deal Management

 

Apollo.io’s Deal Management feature enables teams to efficiently track and manage their sales pipeline. It provides tools to organize deals by stages, ensuring that users can easily monitor the progress of each opportunity. With customizable deal stages, teams can manage multiple deals simultaneously, ensuring a structured approach from prospecting to closing. Apollo.io also integrates with CRM systems like Salesforce and HubSpot, syncing data for accurate and up-to-date tracking. This feature helps sales teams prioritize their efforts, track progress, and close deals faster.

apollo.io deal management

Apollo.io Inbound Optimization

Apollo.io’s Inbound Optimization tools are designed to help businesses capture, nurture, and convert inbound leads more effectively. The platform tracks website visitors and can identify buying intent signals, providing insights into which leads are most likely to convert. With advanced filters and buying intent detection, teams can prioritize high-value leads and craft more relevant outreach strategies. This optimization ensures that businesses can engage with leads at the right time with the right message, driving higher conversion rates and improving overall sales effectiveness.
 
apollo.io inbound optimization

Apollo.io Workflow Engine

 
Apollo.io’s Workflow Engine offers automation to streamline repetitive tasks and enhance team productivity. With the ability to automate processes like follow-up emails, lead nurturing, and meeting scheduling, businesses can ensure that their sales team remains focused on high-priority tasks. The platform allows for up to 500 workflows in higher-tier plans, providing businesses with the flexibility to design personalized and scalable automation sequences. This helps improve the efficiency of sales and marketing teams by reducing manual effort and ensuring a consistent outreach strategy.
apollo.io workflow engine

Apollo.io analytics

 

Apollo.io provides advanced analytics and reporting capabilities to help businesses measure the success of their sales and outreach efforts. Users can access pre-built dashboards that offer insights into key metrics such as email performance, open rates, click-through rates, and conversion rates. These analytics allow sales teams to optimize their campaigns, identify trends, and refine their strategies for better results. With detailed reports and real-time data, businesses can track the effectiveness of their campaigns, make data-driven decisions, and improve overall sales performance.

apollo.io analytics

Apollo.io Alternatives

 

When exploring alternatives to Apollo.io for sales engagement and lead management, here are some popular options:

ZoomInfo Sales

ZoomInfo is a comprehensive sales intelligence platform that helps businesses find, connect, and engage with potential leads. It offers an extensive B2B contact database, advanced search filters, and data enrichment tools to improve prospecting accuracy. ZoomInfo also integrates seamlessly with CRMs like Salesforce and HubSpot, offering sales teams detailed insights into companies and decision-makers.

Amplemarket

Amplemarket is an AI-powered sales platform that helps businesses automate lead generation, outreach, and follow-ups. It uses machine learning to personalize communication, optimize prospecting, and improve conversion rates. The platform offers advanced tracking and analytics, allowing sales teams to monitor outreach performance and refine their strategies in real-time.

Salesforce Sales Cloud

Salesforce Sales Cloud is a powerful CRM platform that focuses on lead management, pipeline tracking, and automation. It offers advanced analytics, reporting tools, and a comprehensive set of sales automation features, including email templates, activity tracking, and multi-channel outreach. Salesforce integrates with a variety of third-party tools, providing a robust solution for enterprise-level sales teams.

Instantly

Instantly is a sales engagement platform that specializes in automating and optimizing outbound email campaigns. It focuses on list building, segmentation, and automating follow-up sequences to maximize productivity and response rates. Instantly also integrates with CRMs, providing streamlined outreach and performance tracking.

HubSpot Sales Hub

HubSpot Sales Hub is a CRM and sales tool designed to streamline lead generation, sales pipeline management, and customer communication. It offers email tracking, pipeline automation, and detailed analytics to help businesses convert leads more effectively. HubSpot integrates seamlessly with other HubSpot tools, creating a fully connected sales ecosystem.

Outreach

Outreach is a sales engagement platform designed to enhance outbound sales efforts with tools for automating outreach, managing sequences, and tracking engagement. Outreach provides in-depth analytics, integrations with CRMs, and the ability to personalize communication at scale, helping sales teams increase efficiency and drive better results.

Lead411

Lead411 offers an advanced sales intelligence tool designed to provide businesses with real-time information on company contacts, emails, and phone numbers. It includes features like trigger-based alerts, lead scoring, and CRM integrations, enabling sales teams to prospect effectively and focus on high-priority leads.

Salesloft

Salesloft is a sales engagement platform that helps sales teams build personalized outreach campaigns and automate follow-up tasks. It offers tools for email tracking, call recording, and analytics, allowing businesses to streamline communication and track engagement. Salesloft integrates with popular CRMs like Salesforce and Microsoft Dynamics to optimize lead management and sales performance.

Each of these platforms offers unique features tailored to different aspects of sales engagement and prospecting, ensuring that businesses can select the best solution for their specific needs and growth stage.

Apollo.io is it Worth it?

 

Apollo.io can be a valuable investment for businesses looking to enhance their sales prospecting and engagement efforts. It offers a comprehensive set of features, including access to a large contact database, advanced search filters, and lead tracking, which helps teams identify and reach out to high-quality prospects. Its automation tools for email sequences, workflows, and task management can significantly improve productivity by streamlining repetitive tasks and reducing manual effort. Furthermore, Apollo.io’s integrations with popular CRM systems like Salesforce and HubSpot ensure seamless data synchronization, making it easier to track leads and manage the sales pipeline.

The platform is especially useful for businesses focused on scaling their outreach strategies, with features like website visitor tracking and AI-assisted email writing. While the free plan offers a solid start, the higher-tier plans provide even more advanced tools, including advanced analytics, unlimited email credits, and extensive workflow automation. If your business is looking to enhance its sales processes and improve lead conversion rates, Apollo.io could be a cost-effective solution, particularly for teams that need to manage large-scale outreach campaigns.

Get in touch!

Disclosure: We are an independent entity from Apollo.io . We are not an agent or employee of Apollo.io and have no authority to make binding contract or represent Apollo.io . We receive referral payments from Apollo.io . The opinions expressed here are our own and shall NOT be interpreted or considered as representations, guarantees, or statements by Apollo.io .

Frequently Asked Questions

Apollo.io offers a range of pricing plans to suit businesses of different sizes and needs. The Free Plan is available at no cost, providing basic features like 10,000 monthly email credits and limited automation tools. For more advanced features, such as additional mobile credits, detailed filters, and integrations, the Basic Plan starts at $59 per user per month. The Professional Plan at $99 per user per month expands on this with unlimited sequences and advanced reporting tools. For large teams or organizations, the Organization Plan is priced at $149 per user per month, offering even more customization, security features, and higher limits.

Apollo.io’s pricing is generally considered affordable, especially for small and medium-sized businesses. The Free Plan offers a solid entry point, allowing businesses to access core features without any financial commitment. For teams that need more advanced tools, the Basic Plan at $59 per user per month offers a good balance of features, including integrations, filters, and automation capabilities. The Professional Plan at $99 per user per month provides additional advanced reporting and unlimited email sequences, making it a strong option for businesses focused on scaling their outreach efforts. For larger organizations, the Organization Plan at $149 per user per month provides extensive customization and security features. Overall, while it may not be the cheapest option on the market, Apollo.io’s pricing is competitive for the range of features it offers, especially given its scalability and robust sales tools.
 

Apollo.io’s pricing plans are transparent, with no hidden fees explicitly mentioned for the core services offered in each plan. However, there are a few factors that could lead to additional costs depending on usage. For example, exceeding the limits for mobile credits, data exports, or AI-assisted email writing can result in additional charges. Additionally, certain integrations and features, such as advanced API access, call transcriptions, or increased website visitor tracking, are only available in the higher-tier plans (Professional and Organization), so upgrading to these plans may involve higher costs for businesses that require these expanded features.

It’s also worth noting that some features like extra “Power-up runs” or additional seats might come with their own limitations depending on the plan, which could increase the cost if your usage exceeds these limits. Always reviewing the specific features included in the plan you choose is important to avoid unexpected fees.

 

Apollo.io does not explicitly advertise discounts on its pricing plans, but there are potential ways to reduce costs. For example, they may offer special pricing for annual billing as opposed to month-to-month subscriptions, which can result in savings over time. Additionally, larger organizations with multiple users may be eligible for customized pricing or volume discounts. It’s always worth reaching out to Apollo.io’s sales team to inquire about any potential discounts, especially if you’re purchasing for a large team or committing to an extended subscription.

 

Apollo.io does not offer a traditional money-back guarantee. However, they provide a free plan that allows users to explore the platform and its features before committing to a paid plan. This gives businesses the opportunity to assess whether Apollo.io meets their needs without financial risk. If you decide to upgrade to a paid plan and are dissatisfied, it’s advisable to reach out to Apollo.io’s customer support team to discuss any possible solutions or adjustments. Policies regarding refunds or cancellations may vary depending on the specific plan and circumstances, so it’s always best to check directly with their support for more detailed information.

Facebook
Twitter
LinkedIn
Email

Apollo.io 0 reviews

Login to Write Your Review

There are no reviews yet.

Write Your Review

Your email address will not be published. Required fields are marked *

Apollo.io 0 reviews

Login to Write Your Review

There are no reviews yet.

Write Your Review

Your email address will not be published. Required fields are marked *

Discover the insights on software and services you may need to grow your business by comparing top providers in the industry.

Facebook Instagram Linkedin Youtube Tiktok
Software Categories
Industry Categories
Quick Links