Inside This Article:
Discover how Boulevard revolutionizes appointment-based businesses with scheduling, payments, and client management tools.
Boulevard is a modern client experience platform built for appointment-based self-care businesses such as salons, spas, and medspas. It offers integrated tools for scheduling, payments, marketing, and client management, helping streamline operations and elevate service experiences.
With its intuitive interface and purpose-built design, Boulevard empowers business owners to automate administrative tasks, grow revenue, and deliver personalized experiences that clients love. The platform supports businesses of all sizes, from solo professionals to multi-location enterprises.
Meet the #1 client experience platform for appointment-based, self-care businesses.
How Boulevard Can Help Your Business
Boulevard can help your business by providing a unified, intuitive platform that simplifies scheduling, enhances client engagement, and optimizes day-to-day operations. Whether managing appointments, payments, or personalized client experiences, Boulevard offers tools that reduce administrative workload and improve service delivery.
Its seamless, all-in-one design supports growth with built-in marketing, memberships, and reporting features. Designed specifically for self-care businesses, Boulevard helps you streamline workflows, retain loyal clients, and scale confidently—all from one centralized system.
Boulevard Features
Boulevard offers a comprehensive suite of features designed to modernize operations and enhance client experiences in appointment-based businesses.
These features include:
Precision Scheduling™: Smart calendar management that minimizes gaps and maximizes revenue.
Self-Booking: Let clients book, reschedule, and cancel appointments online with ease.
Integrated Payments: Built-in POS system to handle transactions, tips, and gift cards.
Client Profiles: Centralized view of visit history, preferences, forms, and notes.
Marketing Campaigns: Create and automate targeted email & SMS campaigns.
Memberships & Packages: Offer recurring plans and track usage with ease.
Forms & Charts: Digitally collect and store client intake and consent forms.
Analytics & Reporting: Track business performance with real-time dashboards.
Multi-Location Support: Manage staffing, services, and inventory across locations.
Mobile App for Staff: Allow team members to manage appointments on the go.
These features help self-care businesses deliver exceptional service, drive repeat visits, and improve operational efficiency.
How to Use Boulevard
Using Boulevard is straightforward, making it easy for self-care businesses to get started and grow.
Here’s a step-by-step overview:
Create an Account: Sign up for Boulevard and onboard your business with help from the support team.
Set Up Services & Staff: Define your service offerings, pricing, duration, and assign staff schedules.
Enable Online Booking: Embed self-booking on your website or share booking links via social media.
Collect Client Data: Use digital forms and client profiles to personalize visits and store important info.
Process Payments: Accept in-person or online payments with built-in POS and tipping options.
Launch Campaigns: Use marketing tools to send promotions, appointment reminders, and loyalty incentives.
Track Performance: Access analytics to measure bookings, revenue, client retention, and more.
With these steps, Boulevard helps streamline your operations, improve customer experiences, and support your business growth seamlessly.
Boulevard Pricing
Boulevard offers flexible pricing plans tailored to meet the needs of self-care businesses at different stages, from small teams to multi-location enterprises. Each plan is designed to support growth while providing the tools necessary to deliver exceptional client experiences.
Essentials
Starting at $158 USD per month per location (regularly $176), the Essentials plan is ideal for small teams with simple operations. It includes up to 5 professionals, 100 free text messages, 500 free email blasts, and 25 GB of storage. This plan helps businesses stay organized, manage their schedule, and provide high-quality service with essential tools to run daily operations efficiently.
Premier
At $263 USD per month per location (normally $293), the Premier plan is designed for growing self-care businesses that require more advanced features. In addition to everything in the Essentials plan, it includes unlimited professionals, 250 free text messages, 1,000 free email blasts, and 50 GB of storage. This plan supports businesses with complex booking needs, larger teams, and more demanding operations.
Prestige
Priced at $369 USD per month per location (regularly $410), the Prestige plan is built for sophisticated, high-volume businesses looking for maximum value. It includes all features from the Premier plan along with the Forms add-on, 2,500 free text messages, and 10,000 free email blasts. The Prestige plan is ideal for powerhouse businesses that want comprehensive tools to optimize every aspect of the client experience.
Each Boulevard plan is thoughtfully structured to align with the scale and complexity of your business, ensuring that you have the right features at every stage of growth.
Boulevard Essentials Plan
The Boulevard Essentials Plan is designed for small self-care teams looking for essential tools to manage appointments, client communications, and daily operations with ease.
Here are the key features included in the Essentials Plan:
Up to 5 Professionals: Manage scheduling and services for a small team of up to five staff members.
100 Free Texts: Send up to 100 SMS messages per month to clients for reminders, confirmations, and more.
500 Free Email Blasts: Communicate with clients using up to 500 free marketing or notification emails each month.
25 GB Storage: Securely store client data, documents, forms, and service history with 25 GB of cloud storage.
Core Platform Access: Access essential scheduling, POS, client management, and online booking tools.
The Essentials Plan offers a strong foundation for small teams to streamline client experience and daily business management without complexity.
OpenPhone Business Plan
The Boulevard Premier Plan is ideal for growing self-care businesses that require advanced capabilities to support larger teams and more complex operations.
Here are the key features included in the Premier Plan:
Unlimited Professionals: Add and manage an unlimited number of team members and service providers.
250 Free Texts: Send up to 250 SMS messages monthly for appointment confirmations, promotions, or client follow-ups.
1,000 Free Email Blasts: Reach out to clients with up to 1,000 free emails each month for marketing or engagement.
50 GB Storage: Store more client records, forms, and documents with an expanded 50 GB cloud storage limit.
Essentials Plan Features: Includes all features from the Essentials Plan for seamless scalability.
The Premier Plan equips growing businesses with enhanced communication tools and operational flexibility, making it easier to scale and support a larger clientele.
Boulevard Prestige Plan
The Boulevard Prestige Plan is built for sophisticated, high-volume businesses seeking the most robust features and maximum communication capacity.
Here are the key features included in the Prestige Plan:
Forms Add-On: Gain access to digital forms for client intake, consent, and charting directly within the platform.
2,500 Free Texts: Send up to 2,500 text messages monthly for extensive client communication and marketing.
10,000 Free Email Blasts: Utilize up to 10,000 emails per month to engage with your client base at scale.
All Premier Plan Features: Includes every feature from the Premier Plan, ensuring full access to scheduling, payments, marketing, and more.
The Prestige Plan delivers maximum value and functionality for powerhouse businesses that need advanced tools, high-volume messaging, and comprehensive operational support.
Boulevard Self-Booking
Boulevard’s Self-Booking feature empowers clients to schedule appointments online, offering a seamless and modern experience that reduces administrative workload and increases bookings. It enables businesses to provide 24/7 access to scheduling without the need for manual coordination.
Clients can easily book, reschedule, or cancel appointments through a branded booking interface that reflects your services, availability, and pricing in real time. The self-booking tool is fully customizable and can be embedded into your website or shared via social channels and email campaigns.
By offering clients the freedom to book at their convenience, Boulevard’s Self-Booking enhances customer satisfaction, improves appointment accuracy, and drives revenue through higher booking volume and fewer no-shows.
Boulevard Client Profiles
Boulevard’s Client Profiles provide a centralized, intelligent view of each client’s history, preferences, and interactions, allowing businesses to deliver more personalized and memorable service experiences. Each profile includes past appointments, product purchases, communication history, forms, notes, and more.
These dynamic profiles automatically update with each client visit and provide staff with valuable insights to tailor services based on past behavior and preferences. Businesses can also store digital intake forms, chart notes, and personalized recommendations directly within each profile.
By consolidating key information into an accessible format, Boulevard’s Client Profiles improve service personalization, support stronger client relationships, and help teams work more efficiently and effectively.
Boulevard Loyalty
Boulevard’s Loyalty feature is designed to help self-care businesses reward repeat clients and encourage long-term engagement through customizable loyalty programs. It allows businesses to create point-based reward systems that can be automatically tracked and applied during checkout.
Clients can earn points for services, product purchases, referrals, or special promotions, which can then be redeemed for discounts or perks. Loyalty balances are visible to both staff and clients, making it easy to track and apply rewards.
With Boulevard’s Loyalty feature, businesses can boost client retention, incentivize repeat visits, and foster brand loyalty, all while providing a seamless and rewarding experience for their most valued customers.
Boulevard Payments
Boulevard’s Payments system is a fully integrated point-of-sale solution that enables businesses to manage in-person and online transactions with ease and professionalism. It supports a wide range of payment methods, including credit cards, gift cards, tips, and memberships, all processed through a secure and PCI-compliant system.
Payments can be accepted through terminals, mobile devices, or contactless options, and are automatically linked to client appointments and records. The platform also supports split payments, refunds, and digital receipts for added convenience.
By consolidating payment processing within the platform, Boulevard helps businesses reduce friction at checkout, streamline financial reporting, and create a seamless, branded experience for clients.
Boulevard Professional App
The Boulevard Professional App is a mobile solution designed to give staff members real-time access to their schedules, client information, and appointment details on the go. It empowers professionals to stay organized and informed, whether they’re on the floor, between services, or off-site.
With the app, staff can view daily bookings, access client notes and forms, track performance metrics, and even check out clients—all from their mobile devices. Push notifications and updates ensure they never miss important schedule changes or client communications.
By giving teams greater autonomy and visibility, the Boulevard Professional App improves operational efficiency, enhances the client experience, and ensures every staff member is equipped to perform at their best.
Boulevard Alternatives
When exploring alternatives to Boulevard for client experience, scheduling, and business management in the self-care industry, here are some popular options:
Vagaro
Vagaro is a widely used platform for salons, spas, and fitness studios, offering appointment booking, POS, marketing, and client management tools. It’s known for its affordability and broad feature set for small to mid-sized businesses.
Mindbody
Mindbody is a powerful solution tailored to wellness businesses, including yoga studios, spas, and gyms. It provides extensive scheduling, marketing, and client engagement tools, making it a popular choice for larger operations.
Fresha
Fresha is a commission-free booking platform that offers scheduling, POS, and marketing tools with no monthly subscription fee. It’s ideal for businesses looking for a cost-effective, streamlined booking solution.
GlossGenius
GlossGenius caters to beauty professionals and small teams with an all-in-one app that handles booking, payments, and marketing. Its design-forward interface is a favorite among independent stylists and solo providers.
Square Appointments
Square Appointments is an integrated scheduling and POS system from Square, best for small service-based businesses. It offers free plans for individuals and affordable pricing for teams, with strong payment and hardware support.
Booker by Mindbody
Booker is designed for high-end salons and spas, offering advanced features for client retention, reporting, and online booking. It’s a robust platform suited for businesses with complex operational needs.
Each of these platforms brings unique strengths, from ease of use and affordability to advanced tools and scalability, helping self-care businesses find the best fit for their operational goals.
Boulevard is it Worth it?
Boulevard is certainly worth considering for self-care businesses looking to elevate the client experience while simplifying daily operations. It offers a powerful suite of tools including intelligent scheduling, integrated payments, client profiles, loyalty programs, and marketing automation, all built into a sleek, all-in-one platform designed specifically for salons, spas, and medspas.
Boulevard’s intuitive interface and purpose-built features support businesses of all sizes—from solo practitioners to multi-location enterprises—while helping teams save time, reduce no-shows, and drive revenue. With plans tailored to different business stages and a focus on customer experience, Boulevard stands out as a premium solution for brands that want to scale efficiently without sacrificing service quality.
Overall, Boulevard’s blend of automation, customization, and scalability makes it a strong investment for businesses aiming to streamline operations and deliver top-tier experiences to their clients.
Disclosure: We are an independent entity from Boulevard. We are not an agent or employee of Boulevard and have no authority to make binding contract or represent Boulevard. We receive referral payments from Boulevard. The opinions expressed here are our own and shall NOT be interpreted or considered as representations, guarantees, or statements by Boulevard.
Frequently Asked Questions
Boulevard offers three main pricing tiers:
Essentials – $158 USD/month per location (normally $176)
Premier – $263 USD/month per location (normally $293)
Prestige – $369 USD/month per location (normally $410)
Each plan includes a different set of features such as the number of professionals, messaging credits, email blasts, and storage capacity. Pricing is charged per location and scales depending on the size and complexity of your business needs.
Boulevard’s pricing is considered premium compared to more basic or entry-level salon and spa software solutions. However, it is competitively priced for the features and support it offers—particularly for mid-sized to larger businesses that require a polished client experience, advanced automations, and integrated payments.
For smaller or solo operations, the cost may be higher than some lightweight competitors, but for businesses looking to scale or elevate their brand experience, the pricing aligns with the value.
Boulevard’s pricing is transparent in terms of its monthly fees per location, but additional costs may apply depending on your usage. These include:
Overages for text or email marketing if you exceed the free allotment
Add-ons such as custom forms (included only in the Prestige plan)
Payment processing fees, which are standard in the industry but not always included in the advertised monthly rate
It’s best to discuss specific cost structures with a sales rep during a demo to understand the full scope of charges.
Yes, discounted pricing is available. Boulevard often runs promotional pricing (e.g., current plans are shown at discounted monthly rates). Additionally, businesses may be able to negotiate better pricing for annual commitments, multi-location operations, or during onboarding through partner programs.
Boulevard does not publicly advertise a money-back guarantee on its website. Instead, the platform typically encourages businesses to schedule a demo to evaluate the platform before committing. Refunds or cancellations are generally handled on a case-by-case basis, so it’s advisable to confirm the terms directly with the sales team during the onboarding process.
Boulevard 0 reviews
Login to Write Your ReviewThere are no reviews yet.